Synchronization of management and financial accounting
In the past few years, more and more financial directors have been thinking about the issue of transferring management accounting and reporting of their enterprise to IFRS or at least…

Continue reading →

A reliable business plan for dummies
We are thinking Do you already know what kind of business you want to do, who is the consumer of your product or service and how will you sell them?…

Continue reading →

The difference and relationship of the concepts of "development" and "change"
Modern organizations operate in the face of constant change. Effective change management in the technical, economic, political, demographic and social spheres allows organizations to successfully adapt to the changing external…

Continue reading →

voice problem arises

Voice Marketing: The Psychology of Solving Marketing Tasks

A person always draws a psychological portrait of someone with whom he is involved in communication. This portrait is created from a wealth of data. A voice can tell a lot about a person. Sometimes it’s not so important what they say is much more important – how. According to P. Ekman, a leading specialist in lie recognition, words are one of the least reliable sources of information.

By the voice of the interlocutor, you can understand how he treats you, whether he is sincere, what his emotional state is. Communicating with a person, we can draw conclusions about his personal qualities and characteristics. You can even imagine the physical image of a stranger. Each of us does this every day and in different situations: at work, at home, in public places … Continue reading

The Great Crises: The Great Rise of the 1850s
The economic recovery of England had a beneficial effect on the countries of Europe. From the middle of 1849, the industry of Germany and France began to operate. At the…

...

General algorithm for work to reduce costs
This algorithm is universal regardless of whether the cost reduction is carried out as a one-time project or as a regular process; the difference will be in the intricacies of…

...

Small business profit - its types and how to determine it.
After writing several articles on the effectiveness of small business, I received a letter from a reader asking what profit is in business. I believed that this question is so…

...

Motivation problem
The problem of staff motivation is still popular, but is increasingly losing its relevance. The modern practice of personnel management increasingly connects the effectiveness of employees not with the psychological…

...