Financial leasing management
Financial leasing satisfies the need for the most scarce type of borrowed capital - a long-term loan. Fixed assets transferred to financial leasing are included in the fixed assets of…

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Motivation problem
The problem of staff motivation is still popular, but is increasingly losing its relevance. The modern practice of personnel management increasingly connects the effectiveness of employees not with the psychological…

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Method "Ideoplast"
Backmology includes the Ideoplast method and its supporting discipline, Organization of Effective Management of Activities. The Ideoplast method is a tool to support decision making and implementation. Using the Ideoplast…

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person unconsciously

Voice Marketing: The Psychology of Solving Marketing Tasks

A person always draws a psychological portrait of someone with whom he is involved in communication. This portrait is created from a wealth of data. A voice can tell a lot about a person. Sometimes it’s not so important what they say is much more important – how. According to P. Ekman, a leading specialist in lie recognition, words are one of the least reliable sources of information.

By the voice of the interlocutor, you can understand how he treats you, whether he is sincere, what his emotional state is. Communicating with a person, we can draw conclusions about his personal qualities and characteristics. You can even imagine the physical image of a stranger. Each of us does this every day and in different situations: at work, at home, in public places … Continue reading

The concept and tools for assessing the value of money over time
Financial management requires the constant implementation of various calculations related to cash flows in different periods of time. The key role in these calculations is played by the time value…

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HOW TO BUILD A FINANCIAL BRIDGE IN CIVILIZATION
Strange creatures are people ... They always want what is inaccessible. And when at last there is an opportunity to get what you want, interest instantly fades away and it…

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Common mistakes made by managers
Question: “It seems to me that we have thought through the process of change to the smallest detail, but already at the first stages of the implementation of the plan…

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The benefits and costs of economic growth
Most governments aim for high rates of economic growth, believing that this will lead their countries to higher living standards. In pursuing monetary policy, the government is trying to influence…

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