Monitoring and control of the change process
Leaders have at their disposal a variety of methods of intervention, with which they are able to facilitate the development and changes in individuals, groups and organizations. It is knowledge…

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How to reduce salary costs in a small business.
Labor productivity. As I already wrote, you can use both direct and reverse indicators of labor intensity. But many businesses instead of these indicators use a direct indicator - labor…

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Motivation problem
The problem of staff motivation is still popular, but is increasingly losing its relevance. The modern practice of personnel management increasingly connects the effectiveness of employees not with the psychological…

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person unconsciously

Voice Marketing: The Psychology of Solving Marketing Tasks

A person always draws a psychological portrait of someone with whom he is involved in communication. This portrait is created from a wealth of data. A voice can tell a lot about a person. Sometimes it’s not so important what they say is much more important – how. According to P. Ekman, a leading specialist in lie recognition, words are one of the least reliable sources of information.

By the voice of the interlocutor, you can understand how he treats you, whether he is sincere, what his emotional state is. Communicating with a person, we can draw conclusions about his personal qualities and characteristics. You can even imagine the physical image of a stranger. Each of us does this every day and in different situations: at work, at home, in public places … Continue reading

Monitoring and control of the change process
Leaders have at their disposal a variety of methods of intervention, with which they are able to facilitate the development and changes in individuals, groups and organizations. It is knowledge…

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Business Optimization Based on Potential Assessment
Business - activity, the result of which is effectiveness and efficiency. Effectiveness - achieving goals in the external environment, obtaining market, financial, social results. It is expressed in revenue, income,…

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Common mistakes made by managers
Question: “It seems to me that we have thought through the process of change to the smallest detail, but already at the first stages of the implementation of the plan…

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Integration of company goals with budgeting
As a budget planning tool, managers can anticipate possible problems in the development of a company or business and find ways to solve them. These trends should be predicted in…

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