Founder of the automobile holding Almaz Group, about 6 myths of the automotive industry, its future and the life of retailers
Even after 25 years in the auto business, I try to look at the world with wide eyes. Change has become the essence of our lives, so we need to relate to it, bypassing four of the five stages of adoption. Denial, anger, bargaining, depression? Forget it! All this is a waste of time, for which more efficient competitors will go forward.
Myth 1. Automotive industry is booming.
At first glance, the automotive industry is booming: every year, manufacturers launch hundreds of new products on the market, and the technology itself is becoming more sophisticated.
However, there is a flip side to the coin: overproduction, a decline in interest in car ownership by young people of generations Z and Y, a hypothetical transition to autonomous control, which will fundamentally change the attitude of consumers towards cars. Continue reading