Business – activity, the result of which is effectiveness and efficiency.
Effectiveness – achieving goals in the external environment, obtaining market, financial, social results. It is expressed in revenue, income, satisfaction of needs, material benefit and moral benefit.
Efficiency – profit, capital growth, increase in net cash flow.
Efficiency is achieved in the external environment in the direction of factors: consumer – product – market (PTR), relying on the capabilities of the internal environment.
The capabilities of the internal environment are determined by three key factors (PRT): Continue reading