Voice Marketing: The Psychology of Solving Marketing Tasks
A person always draws a psychological portrait of someone with whom he is involved in communication. This portrait is created from a wealth of data. A voice can tell a…

Continue reading →

OWN HANDS
About running rabbit “I can not afford a week of vacation - the company immediately loses important contracts and is late with deliveries to the main customers.” “I can’t bring…

Continue reading →

Credit Debt Masochism
Today, one of the main topics of all world media is the debt crisis that erupted in Europe. The absolute and relative values ​​of various types of debt (external, state,…

Continue reading →

opinions of many small

Motivation problem

The problem of staff motivation is still popular, but is increasingly losing its relevance. The modern practice of personnel management increasingly connects the effectiveness of employees not with the psychological or economic, but with the cultural aspects of companies.

Modern personnel management practice is full of recipes for motivation. Here are salary schemes, social packages, career prospects, etc. All these tools are designed to stimulate work efficiency and retain employees in the company. At the same time, there is an increase in the activity of labor market contractors. Continue reading

EMPLOYMENT CENTER AT THE CORNER: 8 signs that you are not ready to start your own business

“Starting and running a business requires a lot of energy. This is very risky, ”says Rani Langer-Croager, co-founder of Uptima Business Bootcamp.

There is nothing shameful that you prefer to work for hire, because some people do not have an entrepreneurial spirit. And although, according to Langer-Kroager, you can develop entrepreneurial qualities in yourself, but business is something that “you cannot help but do.”
Langer-Kroager identified eight signs, from a willingness to take risks to an approach to personal finances, which suggests that you are probably better off staying in your current job – at least for now.

1. You are not very willing to take risks Continue reading

Small business profit – its types and how to determine it.

After writing several articles on the effectiveness of small business, I received a letter from a reader asking what profit is in business. I believed that this question is so clear that it is not worth talking about it in detail. In addition, I already wrote about profit in several articles, but have not yet written about it in detail. But profit is the main criterion for a successful business. There is profit – the business exists, there is no profit, and the business quickly disappears.

Introduction.
But thinking, I realized that the reader is right. A story about efficiency will not be complete without fundamental definitions of profit. And further, scheduled for writing, articles on the economy of small business will always be based on the concepts of profit. Therefore, although belatedly, this article appeared. Continue reading

General algorithm for work to reduce costs
This algorithm is universal regardless of whether the cost reduction is carried out as a one-time project or as a regular process; the difference will be in the intricacies of…

...

When you need to take a loan to small business.
To take out a loan in the fire order to pay off financial problems, even if it succeeds, as a rule, does not solve financial problems, but only exacerbates them.…

...

Method "Ideoplast"
Backmology includes the Ideoplast method and its supporting discipline, Organization of Effective Management of Activities. The Ideoplast method is a tool to support decision making and implementation. Using the Ideoplast…

...

General algorithm for work to reduce costs
This algorithm is universal regardless of whether the cost reduction is carried out as a one-time project or as a regular process; the difference will be in the intricacies of…

...