How to reduce salary costs in a small business.
Labor productivity. As I already wrote, you can use both direct and reverse indicators of labor intensity. But many businesses instead of these indicators use a direct indicator - labor…

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Why motivate employees?
Any attempts to evaluate staff motivation are fraught with serious consequences for the management system. Everyone knows that with good quality work of employees and high productivity, research on motivation…

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Why and who needs financial analysis
Defining the boundaries of financial sustainability of enterprises is one of the most important problems in a market economy. Inadequate financial stability may lead to a lack of funds to…

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inner world

Voice Marketing: The Psychology of Solving Marketing Tasks

A person always draws a psychological portrait of someone with whom he is involved in communication. This portrait is created from a wealth of data. A voice can tell a lot about a person. Sometimes it’s not so important what they say is much more important – how. According to P. Ekman, a leading specialist in lie recognition, words are one of the least reliable sources of information.

By the voice of the interlocutor, you can understand how he treats you, whether he is sincere, what his emotional state is. Communicating with a person, we can draw conclusions about his personal qualities and characteristics. You can even imagine the physical image of a stranger. Each of us does this every day and in different situations: at work, at home, in public places … Continue reading

Method "Ideoplast"
Backmology includes the Ideoplast method and its supporting discipline, Organization of Effective Management of Activities. The Ideoplast method is a tool to support decision making and implementation. Using the Ideoplast…

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OWN HANDS
About running rabbit “I can not afford a week of vacation - the company immediately loses important contracts and is late with deliveries to the main customers.” “I can’t bring…

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CONTROL PACKAGE: how to maintain control over the board of directors and why it is important
For you, as a founder, it is of utmost importance to maintain control of the company. Therefore, it is extremely important at an early stage to pay attention to corporate…

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Common mistakes made by managers
Question: “It seems to me that we have thought through the process of change to the smallest detail, but already at the first stages of the implementation of the plan…

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