The benefits and costs of economic growth
Most governments aim for high rates of economic growth, believing that this will lead their countries to higher living standards. In pursuing monetary policy, the government is trying to influence…

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Why and who needs financial analysis
Defining the boundaries of financial sustainability of enterprises is one of the most important problems in a market economy. Inadequate financial stability may lead to a lack of funds to…

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Motivation problem
The problem of staff motivation is still popular, but is increasingly losing its relevance. The modern practice of personnel management increasingly connects the effectiveness of employees not with the psychological…

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inner world

Voice Marketing: The Psychology of Solving Marketing Tasks

A person always draws a psychological portrait of someone with whom he is involved in communication. This portrait is created from a wealth of data. A voice can tell a lot about a person. Sometimes it’s not so important what they say is much more important – how. According to P. Ekman, a leading specialist in lie recognition, words are one of the least reliable sources of information.

By the voice of the interlocutor, you can understand how he treats you, whether he is sincere, what his emotional state is. Communicating with a person, we can draw conclusions about his personal qualities and characteristics. You can even imagine the physical image of a stranger. Each of us does this every day and in different situations: at work, at home, in public places … Continue reading

COLLECTIVE CONSCIOUSNESS: about the eBay founder’s foundation
How impact investments, venture philanthropy and flexible capital change the world, says Elena Boytsun, Investment Director, Central and Eastern Europe, Omidyar Group. Four years ago, I had a unique opportunity…

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Favorable loan - how to get a loan and not lose money.
To begin, I would like to return to the definition of a bank loan. The simplest, and most common definition, loan is the amount of money borrowed by the borrower.…

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What is small business profitability?
Profitability - this term is heard by almost every adult. But not everyone understands what this term means. Not even all businessmen can explain this term. After starting to publish…

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Typical Budgeting Mistakes
For modern companies, the urgent task is the introduction and development of a budget management system. However, even in those firms where the budgeting process is sufficiently developed, employees often…

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